Sales Intelligence is an accumulation of information and minutiae of prospective customers. Relevant data like the company details, nature of the business, issues, and problems, the decision-maker’s eminence, and insight of the company comes under the purview of Sales Intelligence. A Kaleidoscope of information will help the salespersons find, monitor and understand the customer motives for business. These sorts of activities outside the business world might be labelled as cloak-and-dagger activities, but in business parlance, it is called Sales Intelligence.
Different types of tools, software, technology, and applications are used to gather customer information. The integrated and analysed data will help the salespeople to find, follow up and understand the information of prospective clients.
Smart sales persons rely on sales technology to outsmart their colleagues and competitors
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