The present age is considered as the fourth industrial revolution. Science and technology have gifted the mankind with innovations like Internet of Things (IoT), robotics, virtual reality (VR) and artificial intelligence (AI). These miraculous creations have changed the business world, the way we interact with customers and the way we sell. This process can be summarised as Digitisation of Sales.
Sales is the lifeline of a company. Sales is the key pillar of the company but sadly a neglected department in companies. Earlier sales people would spend more time doing non-productive work like entering and updating the data; doing administrative tasks rather than selling.
The main challenge for any company is finding new ways to increase the sales and expand their market share. In spite of having sufficient manpower still companies struggle to achieve the targets. The basic reason is that they are following primitive ways of sales.
Companies have plenty of data but it is unorganised. Lot of time is wasted in surfing through unorganised data, thus putting the business at disadvantage stage.
To overcome this short comings, corrective steps must be taken. The panacea for all this is digitisation of sales. Technology does not undermine human intelligence but instead assists it to save more time.
It is never too late to start anything good which will help the company to improve the sales. In sales it is always prudent to be equipped with best technology; the technology which will give you upper hand over your competitors.
The Best of the Best:
Identify the CRM, ERP and Sales Automation system which will suit your company requirements. CRM is an essential tool to run a company effectively. However, certain CRM systems cannot give insight and minute details of sales process. In such scenario the role of Artificial Intelligent Sales Assistant(AISA) is merited.
Once a CRM is installed the data from different sources should be consolidated. It provides unified view for better leads generation and conversion. It gives an easy accessibility of data to all in the organisation.
AISA guides the sales person right from sourcing till the sales is closed. It accelerates the sales process by helping the salespeople in contacting more clients and closing more deals.
CRM and AISA makes the life of a sales person easy. CRM system updates the daily sales activity of the sales person. It captures the data right from lead generation till they are sales-ready. It helps in engaging the competent sales staff with potential prospects.
Salespeople no longer blindly interact with the customers. They have in-depth information of the accounts and contacts they are engaging. This way, they can quickly personalise their pitch and increase their close rates.
Digitisation can take care of everything right from field visits, prospecting and closing the sales. Digitisation is offering salespeople the edge they need to succeed in sales. It has improved the daily sales activities by increasing the sales.
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