Gamification – When The Sales Game Stands Tall
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Gamification – When The Sales Game Stands Tall

Sales is a profession which requires confidence, passion and lot of patience. The job insistence is that sales person achieve targets consistently month after month, quarter after quarter. It is not one time performance, its perpetual process. Competition for sales person is multifarious – competition from competitors, peers and compeers within the organisation. In this scramble for supremacy, it is easy for sales person to become unmotivated and debilitated. Gamification will have the answer for this.

In some organisations, due to lack of leadership, focus and unclear goals sans incentives , it has adverse effect on the sales productivity.

It’s my favorite mug. It just is.
Photographer: Brooke Lark | Source: Unsplash

In such cases you have to give lot of efforts and devotion towards the sales rep and team as a whole to stay ahead and fulfil the targets. In such scenarios competition, recognition and rewards are the best motivational tools to keep the sales persons on the toes and achieve the goals.

There are numerous ways of motivating the sales persons but you have to look for something which goes along with the existing tools, systems and corporate culture. Something which can be energetic, frolic and motivational and at the same time it should be productive.

Companies to come out of the fosse of negativity and under performance – use various engagement techniques inspired by game design for better performance. Gamification will increase your sales persons engagement which ultimately motives towards better results.

Yardstick for Performance:

Before starting the gamification you have to do ground work and identify the the sales process which are crucial for sales but are overlooked by the sales people. Should build gamification around the sales process and sales funnel as it will be prudent and productive.

man looking at marketing analytics
Photographer: Adeolu Eletu | Source: Unsplash

Sales rep will be familiar with the existing CRM and SFA system, If gamification can be integrated to the existing system, it will be easy for them to use it.

Sales gamification gives leeway to the sales managers to choose the metrics, by which their teams will be judged and ranked.

Though the gamification might have been initiated for the sales staff, the propaganda of its results throughout the company, will give the sales rep more zeal to work. It will encourage sales reps to see which metrics they are hitting and which ones they’re lagging behind. It encourages them to put more work into the sales tasks they need to improve the most.

Immanent and Intrinsic Rewards:

Immanent and intrinsic rewarding system will keep the sales person linked to the system and at the same time it will generate required results.

Keep Remodelling The Game:

Design new games on regular basis and revamp the existing gamification schemes to avoid boredom in the selling process. Managers should come with new gamification strategies, so that the staff should be anticipating for more, which should help them in maintaining motivation and zeal throughout the gamification process.

Photographer: Tai's Captures | Source: Unsplash

Brewster’s Millions:

Motivation is directly linked to productivity. The best way to improve the performance of sales team is by recognition and rewards. The winners of the gamification should be monetarily rewarded. With this concept, sales persons will have yearning to strive hard and succeed.

The real benefit and purpose of any scheme is fulfilled only if the participating sales reps understand their responsibilities and purpose for serving the organisation.

Persistent Reward:

There should be reward for consistency in reaching the targets and revenues. This will motivate the sales person to be always maintain the leading spot.

Employees who have a hard time staying focused on their goals can now look at the company gamification progress and results to get a clear picture of their achievements and milestones. With motivated team around you will be able to easily complete your quota and targets.

Gamifying your sales brings more fun to work and increase productivity. Regardless of the size and type of industry, gamification and motivation are correlated.

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