Toolyt

Lending

DSADirect Selling Agent

A DSA is an external agent or firm that sources loan applications for a bank or NBFC in exchange for a payout, without being an employee of the lender.

DSA-sourced business needs the same controls as branch business: lead ownership, duplicate checks, document quality standards and payout reconciliation tied to disbursal.

Channel visibility is the common gap - lenders often cannot see which DSA produces files that clear credit versus files that consume underwriting time.

Full guide: DSA channel management

Related terms

LOSLead distribution

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What to read next after DSA

10 min guideDSA channel managementDSA channel management is the set of processes a lender uses to onboard, enable, monitor and pay direct selling agents who source loan applications...Read the guide 9 min guideAgent activationAgent activation is the share of a licensed agency force that issues at least one policy in a defined period, usually a month or a quarter. Indian ...Read the guide 12 min guideLoan origination system guideA loan origination system (LOS) is the software that carries a loan application from sourcing to disbursement: lead capture, KYC and document colle...Read the guide 30-min demoPartner channel demoA demo of Toolyt's DSA and partner channel workflow: digital onboarding, activation tracking, per-partner file quality and login-to-sanction ratios...Book a session 30-min demoLending operations demoA working demo of Toolyt's lending workflow: stage-wise login-to-disbursal TAT, deviation routing, PDD tracking and field document capture, configu...Book a session

Terms used on this page

LOS - Loan Origination SystemLead distributionFOIR - Fixed Obligation to Income RatioPDD - Post-Disbursement Document

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