Beat plan
A beat plan is the scheduled route a field representative follows - which customers, outlets or branches are visited on which day, at what frequency - designed to balance coverage with travel time.
Beat plans convert a territory into a repeatable week. Adherence, not just visit count, is the metric that matters; unexplained deviation is usually the first sign a territory is mis-sized.
Modern field apps generate the beat from priority, geography and last-visit ageing, then compare planned against actual using geo-verified check-ins.
Full guide: Field sales CRM buyer's guide