Toolyt

Sales

SFASales Force Automation

SFA is software that automates repetitive steps in selling - lead allocation, activity capture, follow-up scheduling, approvals and performance reporting - so that field and inside sales teams spend more time with customers.

CRM records the relationship; SFA drives the next action and confirms it happened.

In pharma, SFA usually refers specifically to the medical representative's call reporting, tour planning and coverage-frequency system.

Full guide: Sales force automation explained

Related terms

Beat planLead scoring

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Terms used on this page

Beat planLead scoringField force effectivenessLead distribution

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