Turn licensed advisors into active producers - see the routine
Activation tracking, weekly activity discipline, renewal and persistency workstreams for agency channels. A 30-minute walkthrough on your channel structure.
- Life and general insurers running agency channels
- Brokers and corporate agents with distributed advisors
- Channel heads accountable for activation and persistency
- Activation
- Tracked per advisor, per month
- 13th / 61st
- Persistency visibility by cohort
- Weekly
- Manager routine built into the app
Request an insurance distribution demo
Tell us the channel and advisor count. We will bring activation and persistency views set up for that shape.
What changes after go-live
A demo of Toolyt for insurance agency channels: advisor activation tracking, manager activity routines, renewal follow-up workflows and 13th and 61st month persistency dashboards.
Activation as a managed number
Most agency forces carry a long tail of licensed but idle advisors. We show first-sale time, monthly active advisors and the specific cohort a manager should be working this week.
A weekly routine that survives contact with reality
Prospect lists, joint calls, training completion and follow-ups sit in the manager's app, so the branch review runs off the same data the advisor entered at the customer's table.
Persistency treated as a sales problem
13th and 61st month ratios traced back to the advisor, product and point-of-sale behaviour that created the lapse - which is where the fix actually lives.
The agency cycle we will run
Recruit to renewal, in the order a branch manager lives it.
Book the session- 01
Onboard
Licensing, training checklist and code activation tracked to a date rather than a folder.
- 02
Activate
First-sale window nudges, prospect list building and joint-call planning with the manager.
- 03
Sell
Need analysis, quote, document capture and submission from the mobile app at the customer's table.
- 04
Retain
Renewal buckets, lapse-risk flags and persistency reporting by advisor and cohort.
Numbers a channel head can act on
| Metric | What it exposes |
|---|---|
| Monthly active advisors | Whether recruitment is producing or inflating headcount |
| Time to first sale | Quality of onboarding and manager engagement |
| Cases per active advisor | Real productivity, without the idle tail distorting it |
| 13th month persistency | Point-of-sale quality by advisor and product |
Frequently asked questions
Quick answers about how Toolyt works for field sales, lending and service teams.
Talk to our team- What counts as an active advisor?
- Most insurers define an active advisor as one who submits at least one case in a calendar month. Toolyt reports monthly active advisors, cases per active advisor and time to first sale so activation is tracked as a routine, not a year-end statistic.
- Can managers plan joint field calls in the app?
- Yes. Joint calls are planned, scheduled and logged against both the manager and the advisor, so the coaching effort behind an activation is visible rather than anecdotal.
- How is persistency tracked?
- By 13th and 61st month cohorts, sliced by advisor, branch, product and month of issuance, with lapse-risk flags on policies approaching a premium due date so renewal work starts early.
- Does it support bancassurance as well as agency?
- Yes. Branch-to-specialist lead routing, response-time SLAs and branch-wise conversion are supported for bancassurance channels, and can be shown in the same session.
- Will advisors use it on their own phones?
- Yes, it is designed as a mobile-first app for personal handsets, works offline and is deliberately light on data entry so an advisor can finish a case capture at the customer's table.
Related to this demo
Want to see this running on your own data? Book the bancassurance demo
Read the detail before you book
- Insurance distribution operations
Insurance distribution in India runs through agency, bancassurance, broking, corporate agents and direct digital channels. Each has a different activation problem, but all are governed by the same operating logic: consistent activity by active sellers, clean issuance, and owned renewals - which together determine persistency.
- Agent activation
Agent activation is the share of a licensed agency force that issues at least one policy in a defined period, usually a month or a quarter. Indian life insurers typically see monthly active ratios of 20-35% across a large agency force, and the strongest predictor of an advisor still producing in month twelve is whether they made their first sale within the first thirty days and sustained a weekly activity rhythm afterwards.
- Insurance persistency
Persistency is the share of policies (or premium) that remains in force after a defined period, most commonly measured at the 13th and 61st month. Indian life insurers typically report 13th-month persistency in the 75-88% band and 61st-month between 40% and 60%. Because most lapses are decided at the point of sale rather than at renewal, persistency is really a measure of sourcing quality, not of the collections team.
- Bancassurance lead handling
Bancassurance lead handling is the process of capturing insurance intent from a bank branch or its digital channels and routing it to the right specialist within a defined response window. The dominant leakage point is not conversion but response time and ownership: leads raised by branch staff that are not picked up within a few hours convert at a fraction of the rate of those contacted the same day.
Prefer to pick a slot yourself? Choose a time on the calendar and we will prepare the same session.